We’ve got exciting news: The upcoming Hyundai Santa Cruz, Hyundai’s first truck, is hitting our Birmingham dealership floor sometime in 2021. Well, for the sake of semantics, the Santa Cruz isn’t a truck—it’s a compact crossover pickup. But you say,” Tomato,” and we say, “Truck.”
Hyundai hasn’t released a lot of details, but we’ve done the research, tracked down the rumors, and have a good idea of what Hyundai’s new compact truck will be like. So, if you’re looking for an alternative to a traditional pickup truck that’s built in the US, you’ll want to continue reading about what Hyundai has in store with its all-new Santa Cruz model.
Hyundai makes a $140 million investment in Birmingham, Alabama
Hyundai will start manufacturing the Santa Cruz pickup at its Hyundai Motor Manufacturing Alabama (HMMA) plant in Birmingham, Alabama in 2021 — and the company’s investing a whopping $140 million to expand its current facility, reports Motor Trend.
The Hyundai compact pickup will be one of a growing number of Hyundai vehicles produced in the U.S. Currently, the Alabama factory, which is just miles from our Birmingham Hyundai dealership, makes the Hyundai Santa Fe SUV and both the Elantra and Sonata.
New Hyundai model creates jobs
Hyundai Motor Manufacturing Alabama has over 3,000 employees who will build the new Santa Cruz model. And by doing so, Hyundai will add approximately 200 jobs to produce the vehicle. It’s estimated that there will also be about 1,000 support positions added, which will be made up of parts suppliers and logistics companies. So, Hyundai’s $140 million investment in its new compact crossover is sure to bring further economic development to the Birmingham area.
Not your grandfather’s pickup truck
Ever since Hyundai revealed its Santa Cruz concept in 2015, Hyundai shied away from calling its new Santa Cruz truck model a pickup. It uses the term “crossover truck” and “compact utility vehicle,” according to The Drive. The article speculates on what Hyundai’s goal is on insisting that its new model is not a pickup truck: “We’re not sure if Hyundai is trying to avoid the backlash of body-on-frame purists denouncing the vehicle’s viability or if it hopes to open the market to otherwise non-truck buyers.”
At any rate, the vehicle fills a niche for compact crossovers that has yet to be filled by other companies, so there’s plenty of potential for market growth for Hyundai.
Marketing to Millennials
Although we don’t know all the details yet, we do know that Hyundai is keeping Millennials in mind when designing its new model. That most likely means the new Hyundai compact truck will deliver a pleasurable experience in comfort and style, a bold look, and the latest in innovative technologies. In fact, Motor Trend thinks that, at the very least, the Hyundai Santa Cruz will be equipped with an eight-speed automatic transmission and a 191-hp 2.5-liter I-4, as seen in the 2020 Sonata. We may even find the new Hyundai truck to come standard with front-wheel drive. And, most likely, Hyundai will provide as an optional offering its HTRAC all-wheel-drive system.
Experience the Santa Cruz & more at Jim Burke Hyundai
While you’re waiting for the latest Hyundai Santa Cruz to arrive on the scene, we’ve got lots more great values for sale with the traditional Hyundai quality at our Birmingham dealership. You’ll want to take a look at some of Hyundai’s other vehicles, like the 2020 Hyundai Palisade. The 3-row Hyundai Palisade seats eight, so there’s plenty of room for all your loved ones (and the one cousin you despise).
So, swing by Jim Burke Hyundai at 1424 5th Ave N in Birmingham to check out our inventory and some of the best Hyundai lease deals near Hoover! Contact us at (205) 588-6283 to get updates on the Santa Cruz or any other Hyundai models.
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